The proven benefits of plant-based, whole foods

 

In the year 2023, we accurately forecasted the rise in popularity of spritzes, copycat recipes, and adaptogen drinks. It is crucial to integrate nutrition with the foods and activities that bring you pleasure, as this greatly impacts both your physical and mental well-being. This prioritization of health was rightfully emphasized throughout the previous year, and we anticipate nothing less in 2024.

When it comes to focusing on your health, it does not imply completely eliminating comfort and enjoyment from your lifestyle. As you explore the food and nutrition trends we are projecting for the upcoming year, you will observe a harmonious blend of wellness and delight. Imagine delightful beverages with gut-friendly benefits and gratifying snacks, among other exciting options.

1. Hydration

Staying properly hydrated will always be a priority, and it's no wonder considering the influence of social media trends like "WaterTok" and the popularity of Stanley tumblers as sought-after wellness gifts. This should come as no surprise, especially when looking at the increased interest in articles about water and hydration across all Dotdash Meredith brands (including EatingWell), which has grown by 29% compared to last year.

EatingWell readers also recognize the importance of addressing dehydration. Articles such as "The #1 Food to Eat When You're Dehydrated" and "Does Dehydration Cause High Blood Pressure?" have garnered significant attention from our readers this year. We anticipate that this trend will continue to gain momentum as the connection between proper hydration and overall physical and mental well-being becomes increasingly evident.

2. Caesar Everything

Datassential, a renowned collector of food and beverage data, has made a prediction regarding the popularity of Caesar salad. They anticipate that this beloved dish will transcend its traditional romaine base and incorporate other greens such as kale and asparagus, all while retaining its creamy dressing. This projection comes as no surprise, considering the significant increase of 89% in views on Caesar salad recipes on EatingWell.com compared to the previous year.

Following the viral success of our Caesar-inspired Roasted Cabbage Salad on TikTok, we anticipate a widespread adoption of various greens in this trend. Our menu will feature a diverse range of options, including the refreshing Cucumber Ribbons Caesar Salad and the nutritious Kale & Shaved Brussels Sprouts Salad with Avocado Caesar Dressing. However, the influence of Caesar salad will extend beyond just salads; its ingredients, particularly the dressing, will become integral components in a multitude of your favorite dishes. Imagine the incorporation of Caesar elements in delectable creations like flatbreads, wraps, Roasted Cabbage Wedges, and much more.

3. Functional Beverages

Last year, our prediction for 2023 was that alternative coffees would be a top trend. Interestingly, Whole Foods has now listed it as a trend for 2024. This suggests that the use of energy drinks as a substitute for coffee may be the transition we anticipated in the coffee alternative trend. However, it is important to be mindful of your caffeine intake throughout the day, as some of these drinks can contain more than twice the amount of caffeine found in an average cup of coffee.

Regarding the safety of kids consuming caffeine, let's explore what experts have to say on the matter. This year, we are expanding the trend by incorporating prebiotic and probiotic sodas, which have seen a significant increase in interest with over 1400% more views on articles about probiotics on EatingWell.com. Additionally, electrolyte-infused beverages have also gained popularity, with a 100% increase in interest in articles about electrolytes on EatingWell.com. These drinks, known for their added health benefits, whether it's to boost energy, motivation, or improve gut health, fall under the category of what we refer to as the "functional beverage" trend to watch out for.

4. Focusing on Gut Health

In regards to gut-healthy beverages, there has been a significant increase in interest towards foods and drinks that promote gut health. On EatingWell.com, the interest in topics related to gastrointestinal health has grown by 60% this year compared to last year. As a result, we anticipate that fermented foods and ingredients rich in probiotics and prebiotics will be a major focus in the upcoming year.

Furthermore, advice from gastroenterologists will not only be necessary but also actively sought after. Our audience has shown great interest in articles such as "The Best Vegetable for Gut Health" and "Easy Food Swaps to Improve Gut Health," which feature insights from gastroenterologist Dr. Will Bulsiewicz, M.D., throughout 2023.

5. High-Protein Snacks

Protein is a vital nutrient that plays a crucial role in maintaining the strength and satiety of the body. In the year 2024, we anticipate that protein will finally receive the recognition it deserves. EatingWell has observed a significant increase in interest for plant-based protein, with a growth of 41% since the beginning of 2023. Additionally, protein powder continues to be a prominent ingredient, experiencing a growth of 58%.

The market is witnessing a rise in the availability of diverse and accessible sources of protein, particularly in the snacks category. Whether it's the traditional options like nuts, trail mix, and yogurt, or the newer and improved protein bars and chips, we are prepared for the protein revolution on the grocery store shelves.

6. Food for Menopause

Celebrities such as Drew Barrymore, Oprah, and Naomi Watts are shedding light on menopause in the public sphere, transforming it from a "taboo" subject to one that is openly discussed. As a result, resources on menopause and perimenopause are becoming more readily available, and Google's data indicates a growing interest in health trends related to both creatine and menopause, as evidenced by increased searches on these topics.

Considering that certain foods can alleviate menopause symptoms, including hot flashes, it is likely that a menopause-friendly diet will gain prominence among many individuals, without the associated stigma.

7. No Added Sugar

In 2023, dessert trends such as date bark have brought attention to the preferences of consumers who seek products with minimal or no added sugars. According to EatingWell's data, there has been a significant increase of 1200% in views on articles discussing added sugar compared to the previous year. It is important to note that when we mention added sugars, we are specifically referring to sugars derived from sweeteners, syrups, and honey, and not the naturally-occurring sugars present in fruits, vegetables, and milk.

8. Mocktails

The popularity of nonalcoholic drinks has been steadily increasing, and it is expected that the trend of mocktails will continue to grow. According to Pinterest Predicts, a roundup of trend predictions for 2024, tropical alcohol-free beverages are expected to be enjoyed throughout the year. In fact, searches for pineapple mocktails have increased by 70% in the past year.

Specifically, we are referring to alcohol-free beverages that offer the same flavors and experience as popular alcoholic drinks. People still want to socialize and have a special drink experience, even if they are not consuming alcohol. This desire for a low-alcohol or no-alcohol lifestyle is becoming more prevalent. Alex Loh, EatingWell's associate food editor, explains, "They want to follow a low-alcohol or no-alcohol lifestyle."

With trends like Dry January and Sober October gaining popularity each year, we can expect the growth of a society that is curious about sobriety.

9. Ice Baths and Cold Plunges

Cold plunges have become a popular addition to daily regimens, emerging as the newest wellness trend endorsed by celebrities to combat inflammation. According to Google's Year in Search for 2023, water chillers for ice baths were among the most sought-after appliances.

Although cold plunges offer potential health advantages such as improved circulation, boosted metabolism, and reduced muscle soreness, it is crucial to exercise caution as they can lead to hypothermia and cold shock. To determine the most suitable approach for your well-being, it is advisable to consult a healthcare professional.

10. Interest in Weight Loss Medication

With the increasing popularity of weight loss drugs like Ozempic and natural alternatives such as berberine, there is a noticeable rise in the use of weight loss medications and a potential increase in prescription requests. According to Datassential, 14% of consumers are showing a growing interest in GLP-1 receptor agonist prescription drugs like Ozempic and Wegovy.

Maria Laura Haddad-Garcia, EatingWell's senior nutrition and news editor, emphasizes the importance of recognizing that while these medications may not be suitable for everyone and should be used with caution like any other medication, they are a safe option for many individuals struggling with obesity. She highlights that when considering weight loss medication, it is crucial to focus not only on the number on the scale but also on the overall health benefits of weight reduction. Can individuals become more physically active? Can they lower the risk of certain chronic conditions? Can they improve their sleep quality? Can their overall quality of life improve? These are the essential questions that should guide our decision-making process.